Our goal is to eliminating the headache of finding and buying a toner when it ran out. Pandigital decided to create good quality printers and simply baked in the cost of the toners.
Toners are cheap to make but many printer brands figured out the way to make an arm and a leg off everyone that got hooked into a cheap printer price. Major brands simply spent a lot of R&D to figure out how to put chips on the cartridges and toners to prevent you from using cheaper cartridges. Instead of figuring out how to make generic cartridges and toners, we took it a step further. With some process and manufacturing ingenuity, we figured out how to make the toners and replace the toners at a very reasonable cost.